Tax Point Advisors Launches Refreshed Brand Identity, New Website

Tax Point Advisors Launches Refreshed Brand Identity, New Website

Posted by Jeffrey Feingold on 07.26.16

BOSTON (July 28, 2016) – To highlight its position as a leading expert in research and development (R&D) tax credits and specialty tax services, Tax Point Advisors has refreshed the firm’s brand identity with a new website, revised logo and new tagline.

While Tax Point Advisors is recognized nationally for its R&D tax credit expertise, the revised logo better reflects the additional specialty tax services offered by the company, including: 

•    179D Energy Tax Deduction 
•    Cost Segregation Studies 
•    Audit Representation Services

New Tagline Emphasizes Hands-On Approach

The new brand identity reveals the tagline around which the firm will position itself: 

National Experts. Local Touch.

“Our new tagline emphasizes our deep industry knowledge, national footprint and technical capabilities, as well as our ability to understand each local market so that we can fully maximize tax advantages for clients,” explains Tax Point Advisors Founder and Managing Shareholder Jeffrey Feingold. “It also speaks to the highly interactive, collaborative approach that we take to build the trust our clients need to have in us. National expertise doesn’t have to come at the cost of an impersonal, “fly-in, fly-out” relationship.”

Website: More Robust Industry/Service Information

Tax Point Advisors also launched a new website,, to provide clients with more detailed information about the tax credit qualification process, as well as new pages about the firm’s specialty tax services. Additionally, the site includes industry success stories, blogs and e-books provided by Tax Point Advisors’ team of CPAs, engineers and tax professionals.

“Less than 33 percent of companies that qualify for R&D tax credits actually apply for them,” said Feingold. “Through its blogs, e-books and related thought leadership, our new website makes it easy for CPA firms and businesses to understand which industries and activities qualify for valuable credits and incentives.”

Tax Point Advisors works with CPAs and businesses across the country in identifying and capturing their maximum federal and state tax credits. With experts placed nationally, they conduct local, thorough on-site assessments for every study—then, write a bullet-proof, audit-defensible study.

For more information on Tax Point Advisors, please call (800) 260-4138 or leave us a message below.

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